Using Direct Mail And Email Marketing In Your Business

How are you going about marketing your products and services? Are you promoting one item at a time? Are you promoting more than one item at once? Are you offering any deals in your business? All of these questions are things that you have to ask yourself if you want to stay in business for the long haul.

There are many ways to get more new customers. The first way is with direct mail. With direct mail, you can reach thousands of people at the cost of a little under $1. So imagine sending out 1,000 letters to good candidates, and only 1% of these people buying from you. If you do the math, and your product costs you $50, then you will lose money on the initial sales to these people.

But that’s OK, because you can easily recoup your investment back by selling to your backend customers. When selling to backend customers, you don’t have to do anything special to get your customers to buy from you again. All you need to do is to constantly contact them on a monthly basis, just to be in their minds when they do decide to buy something.

This is marketing 101, and if you’re not using this strategy in your business today, now is the time to start. In fact, here are some ways that you can keep in contact with your current customers:

1) Direct mail letters

You can write a 1-page letter in a plain #10 envelope and send it to your customers. Make sure you hand address the “to” and “from” areas on the envelope so that it can appear personal. When they open it up, have your offer inside. This is a great way to earn more money in your business as possible. Let’s take a look at another way to keep in contact with your existing customers.

2) Email marketing

With this strategy, you can put your messages on autopilot. All you need is something called an autoresponder, and you’ll be good to go. There are 2 places online that you can go to for acquiring an autoresponder. You can either go with Aweber.com, or Getresponse.com. Both are excellent services, so you can’t go wrong with any of them.

Be sure to space your messages by at least 4 days apart. You don’t want to end up spamming someone by mailing to them everyday – this annoys people, and it’s the fastest way to get your offer rejected. Instead, stick with every 4 days, and you will be good to go.

If you’re also mailing to these people offline, then follow up on them once a month. Hopefully your products are high cost because you can afford to spend a lot of money on advertising before going broke.

Make sure you use these tips to have the most success as possible in your business. It doesn’t take long for these strategies to put into motion, and it’s something that you should be doing right away if you want to improve your sales and profits.

Good luck with using these tips to have the most success as possible.

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