Social Networking has emerged relatively recently as an exceptional marketing tool, and has particular ability for use in the internet marketing and work-from-home business worlds. Social networking consists of websites, such as Facebook, Myspace, LinkedIn, and Bebo, which promote direct interaction between subscribers through websites they can personalize and alter themselves through the world of Web 2.0. This ability for a social networking website to be a direct reflection of a person or business has many applications in marketing. Furthermore, most of these websites offer free membership, and this is beneficial for obvious reasons. Social networking websites are overall an exceptional tool with many potential internet marketing applications.
Social networking sites allow for individual customization of a personalized webpage belonging to the owner. This capability for individual flare allows the internet businessperson to set themselves apart from other marketers with potentially innovative designs and visual techniques that might capture the perusing customer’s eye. If the page is unique, the product, person, or image being promoted can stand apart from competitors, and competitive edge counts. A positive image left with the potential clientele in the form of an aesthetically pleasing and informative personalized page is a direct reflection upon whatever is being promoted. Additionally, by taking the time to customize any social networking pages used for marketing, an impression can be left on the customer. Leaving this impression can help with marketing tools such as branding if a creative and eye-catching logo is used repeatedly within the site. Again, this is yet another method to integrate multiple marketing methods into social networking applications.
Social networking websites are most often free, and the few sites that charge are frequently very cheap. This low cost method of marketing is extremely far-reaching, and the usual case of free membership allows for a very wide range of subscribers, many of which are perfect potential clients to market to. Another advantage is the demographic of the largest social networking websites – young. These sites are platforms for the next generation of entrepreneurs to mingle. An innovative internet marketer understands that opportunities to promote their wares to a potential membership base that is driven towards taking risks to achieve success can be very beneficial. Also, as friends and connections are accrued, a continual receptive audience is at your disposal for personalized messaging, bulletins, event invitations, and many other methods of more direct and personal communication. Social networking sites also have many specialized groups formed that share common interests – such as working from home and marketing – that could be even more increasingly receptive to the internet marketer’s efforts.
There are also a variety of means to pull together all of your social networking sites and platforms into a single feed source. For example, FriendFeed pulls together all your personal sites into one common area for easier access and management. In addition, other users can view all of your sites in one place, and new content and submissions are automatically updated immediately. Therefore, any time new content is available, any and all of your followers can immediately be updated and view any of your new content on any of your sites from a single location.
In the competitive industry of home based business and internet marketing, social networking sites surface as an innovative and effective method for low and no cost marketing.
As always, researching your marketing methods always helps with your marketing execution. Research more information regarding the many social networking platforms available before plunging into a tremendous ocean of available social media.