Both consumers and marketers have their reasons for favoring direct marketing, and internet marketing success is based on these advantages. For those who sell, they appreciate the chance to earn money and have their own business. Their independence allows them greater flexibility as to when they work and how much time they put into it.
For those who buy via direct marketing, they may prefer to buy high quality products from a knowledgeable person who also uses the products. These buyers can also escape the hassles of shopping at stores full of shoppers and avoid the traffic-clogged streets en route to and from the mall or shopping center. It is important that the marketer is convinced of the advantages that direct marketing offers, lest they feel they are pressuring people to buy products that people would be better off picking up at the closest big box store.
When people buy or express an interest in joining the sales team, there is an increased level of trust when the representative is someone they already know and respect. It is important for representatives not to abuse that trust by making false promises about the products or the business opportunity. Ideally everyone wins. The customer gets products that they appreciate, with a personal touch. The representative can enjoy social interaction with customers while working to make money when people buy the products or join her sales team.
On the other hand, some of the features of Multi Level Marketing that are appealing, such as the low start-up cost and the fact that no sales experience is needed, can lead to negative experiences for both the novice representatives and their prospective clients. Nonetheless, with proper training and preparation, programs can give new representatives their first experiences in owning a business and working in the field of direct sales.
What’s not to like about MLM? There are many things, as you will quickly discover, but there are also many attractive features to the business model. However, networkmarketing success is by no means guaranteed when you join a program. What often leads to disappointment is when people sign up for an MLM business without realizing they will need the same skill set that storefront business owner should have. While an MLM business owner may have more flexibility, he or she still must learn the basics of building and managing a business. Avoiding disappointment or financial disaster involves finding out beforehand which companies are working effectively at drawing in, training, and rewarding representatives who sell their products in straightforward ways. You will also need to decide whether running an MLM business is really a good match for you or not.